Main Squeeze Juice Bar

Location: Santa Monica, CA
Project Type: Retail Architecture, Interiors and Environmental Graphics

Main Squeeze is a fresh juice and smoothie bar in the heart of Santa Monica. Being one of the first sustainable juice bars that trended in the beach cities, this health food retail space encouraged customers to enjoy a glass of juice for lingering, inspired by the community and conversation one might find at a juice cart in a Moroccan medina.

Indirect LED lighting in the exposed wood beams emphasizes the original construction of the retail building with its linear pattern reminiscent of the agricultural crops that historically caressed the Southern California landscape, and has seen a resurgence in small urban farms today.

Accenting the walls is a custom designed metallic wallpaper with a motif inspired by the peeling of fruit. The branding and identity stemmed from design thinking workshops with the juice bar entrepreneurs.

The 600SF space was developed from concept design, to over-the-counter permitting, to final build-out within 9 months.

Inspired by the organic quality of art nouveau while working with the simplicity of juice crate craftsmanship, Lyric designed the built-in furniture and batt and board wall treatment to create a sense of warmth and comfort.